5 Ways Marketing Automation Builds True Customer Loyalty

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It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. But the cost of acquiring a new customer is five to twenty-five times higher than the investment required to keep an […]

The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.

5 Ways Marketing Automation Builds True Customer Loyalty

featured image

It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. But the cost of acquiring a new customer is five to twenty-five times higher than the investment required to keep an […]

The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.

Facebook improves its “lightweight video” Slideshow ads, including support for mobile ad creation

Screen Shot 2016-08-23 at 11.15.04 AM Facebook today is rolling out a number of improvements to its “Slideshow” ads, announced last fall as a means of offering an alternative to video ads in developing markets where bandwidth may be limited. The company this morning says that advertisers will now be able to create these ads right from their phones, as well as take advantage of new features like the ability to add text… Read More

Facebook improves its “lightweight video” Slideshow ads, including support for mobile ad creation

Screen Shot 2016-08-23 at 11.15.04 AM Facebook today is rolling out a number of improvements to its “Slideshow” ads, announced last fall as a means of offering an alternative to video ads in developing markets where bandwidth may be limited. The company this morning says that advertisers will now be able to create these ads right from their phones, as well as take advantage of new features like the ability to add text… Read More

Improve Your Content Marketing Strategy With These 7 Tips

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With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? You probably have a few metrics you’re tracking to measure how well your content is performing. You may also have a publishing schedule and a list of content […]

The post Improve Your Content Marketing Strategy With These 7 Tips appeared first on Marketing Insider Group.