5 PR strategies that can help every startup

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This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

Every six months or so, an article pops up with the headline, “Do you really need a PR firm?” These articles set off myriad phone calls from clients who say, “I read that if we have a great product, we will immediately get PR.”

While there are some exceptional products that have grown organically (like Instagram), the technology space is so crowded that being heard above the noise is increasingly difficult

More about Startup, Social Networks, Business, Marketing, and Startups

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