There it was again. The look.
I usually get it from traditional marketing professionals, but this time the look emanated from the heart surgeon that I shared an aisle with on a transcontinental flight.
He had just finished describing a heart replacement procedure (don’t you wanna be stuck in an airplane with me?) and I had asked a question.
“How does a transplant patient react emotionally to losing their heart?”
He didn’t understand the question, so I clarified. “Heart plays such an important role in our lives. Do patients suffer any emotional consequences of losing their heart?”
He embellished the look with a wry smile before unleashing a Church of Logos sermon that made me wonder if he’d been a recipient himself.
Storytellers know that the heart is more than a pump. It is a symbol (StoryHow PitchDeck Card # 57) that we use every day to describe not only our affections, (“I heart you”), but our sentiments (“bleeding” or “hardened” hearts), our convictions (“faint of,” “half-hearted,” or “heart into it”), and empathy (“heart goes out to”).
So how can you use it in your stories? Can a beating heart represent the fragility of time? Can it be used to make audience connections to love, affection, sentiment, conviction, or empathy?
Give it a whirl. Because unlike my cold-hearted aisle mate, the heart is indeed much more than a pump.
This article originally appeared in StoryHow.
The post The Heart Is More Than A Pump appeared first on B2B Marketing Insider.
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