Super Bowl ads are oftentimes more talked about than the actual game so it’s no surprise that advertisers will pay an arm and a leg to grab a spot.
Next year will be no exception, according to CBS chief executive Les Moonves. During a quarterly earnings call on Wednesday, Moonves said that the going price of a 30-second spot on the network’s broadcast of Super Bowl 50 is $5 million.
One media buyer confirmed the asking price to Mashable but doubted that advertisers would be willing to pay it
If true, the expensive price tag would be a big jump from the last time CBS had rights to the Super Bowl in 2013, when a spot commanded $3.8 million. Last year, NBC reportedly charged advertisers $4.5 million a pop. Read more…