REI’s Brand Story Proves Marketing Should Drive Operations

REI announced it is doing the unthinkable. The multi-billion retail giant is closing its doors on the biggest day of the year – Black Friday. Why? Because they’re allowing what they promise their customers through their brand story to guide their operational decisions. For marketers everywhere, this is a big deal. And a huge inspiration. […]

The post REI’s Brand Story Proves Marketing Should Drive Operations appeared first on Marketing Insider Group.

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