What Is Authority And How Can You Build It?

Being perceived as an authority boosts sales. Think about it. Consumers trust authorities, and look to them for advice before making purchasing decisions. Look at the influence Pantone has on which colors go in and out of fashion. Or Oprah Winfrey and her book club (in 2011 it was estimated that 55 million book sales […]

The post What Is Authority And How Can You Build It? appeared first on Marketing Insider Group.

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