How To Involve Employees In Your Content Marketing

  When we invest in content marketing we’re making two equally important and interrelated promises. First, we’re promising our management team that we’ll garner a measurable return that aligns with one or more specific business objectives. Marketing Land columnist and Altimeter Group analyst Rebecca Lieb lays out the framework for this first promise on measuring content…

The post How To Involve Employees In Your Content Marketing appeared first on Marketing Insider Group.

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