Why Content Marketing Needs a Balance of Art + Science

The content marketing definition that has probably been quoted about a thousand times comes from The Content Marketing Institute. It has been quoted this many times for a good reason. “Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target […]

The post Why Content Marketing Needs a Balance of Art + Science appeared first on Marketing Insider Group.

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