Display Advertising Is Broken Says Agency CEO

22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. A ComScore study found that 10% of US consumers are already using ad blocking. Worldwide, there are approximately 200 million monthly active users of ad blockers. Consumers are going out of their way to avoid the content they […]

The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group.

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