To Clickbait or Not to Clickbait: What You Need to Know About Headlines and Clickbaits

As content is expected to increase 600% by 2020, content developers and marketers are forced to use everything in their arsenal, including the power of the headline, to draw more eyeballs to their content. After all, as the father of advertising, David Ogilvy, once said, “On the average, five times as many people read the […]

The post To Clickbait or Not to Clickbait: What You Need to Know About Headlines and Clickbaits appeared first on Marketing Insider Group.

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