Influencer Outreach versus Brand Advocacy: How to Divide Your Investment

Back in January, I wrote about influencer marketing – specifically, 10 strategies for getting it right. This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool. Working with an influencer in your industry can allow you to tap into huge, new, and relevant audiences that are more than willing […]

The post Influencer Outreach versus Brand Advocacy: How to Divide Your Investment appeared first on Marketing Insider Group.

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