Why Data-Driven Marketing Is The Next Big Thing

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The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing. More companies are realizing the need to become publishers to reach, engage and convert […]

The post Why Data-Driven Marketing Is The Next Big Thing appeared first on Marketing Insider Group.

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