Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work

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Brand advertising as we know it will completely disappear, according to Gabe Leydon, CEO of Machine Zone, one of the world’s largest gaming companies. And what’s killing it? Marketers, agencies, and publishers who can’t prove that their marketing investments work. CMOs always tell me that their biggest challenge is proving the ROI of their Marketing […]

The post Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work appeared first on Marketing Insider Group.

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