What! No More Lead Forms? Content Marketing In A Free Content World

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Imagine a world where we stop asking prospects to complete lead generation forms for gated content. Say what? How will marketing teams deliver qualified leads to their sales teams? How will content marketers measure their marketing performance? In fact, lead generation was ranked as the most important content marketing goal in the latest B2B Content […]

The post What! No More Lead Forms? Content Marketing In A Free Content World appeared first on Marketing Insider Group.

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