8 Things B2B Marketers Can Do To Increase Influence And Success [Research]

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One of the biggest challenges B2B marketers struggle with has always been seen as a “cost center” rather than as a revenue stream and driver of business growth for their organizations. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. […]

The post 8 Things B2B Marketers Can Do To Increase Influence And Success [Research] appeared first on Marketing Insider Group.

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