Customer Retention – The Lost Art (And Science) Of Marketing

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In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available to the modern marketer to […]

The post Customer Retention – The Lost Art (And Science) Of Marketing appeared first on Marketing Insider Group.

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