How Marketing Automation Supports Inbound Marketing

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Today’s buyers and consumers are increasingly avoiding branded outbound promotions and ads. We skip TV commercials with our DVRs or streaming services. We block digital ads with “Ad blocking” software, or we just ignore them altogether. We delete unwanted promotional emails. We ignore “cold calls” from unknown numbers. And we define anything that looks like promotional […]

The post How Marketing Automation Supports Inbound Marketing appeared first on Marketing Insider Group.

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