Account-Based And Content Marketing Programs Are Not Campaigns

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One of the biggest mistakes marketers make overall is to think about marketing investments in the form of a campaign – a short-term effort, offering very little opportunity to test content or creative, to optimize, or to prove ROI. Account-Based and Content Marketing Programs are similar in many ways. In our last article, we talked […]

The post Account-Based And Content Marketing Programs Are Not Campaigns appeared first on Marketing Insider Group.

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