Account-Based Marketing Needs Content Marketing To Work

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Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling. (Not that there’s anything wrong with advertising or selling!) In college, I learned that marketing is a conversation. A two-way dialog between your company and your […]

The post Account-Based Marketing Needs Content Marketing To Work appeared first on Marketing Insider Group.

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