What If Brands Stopped Thinking “Content” & Started Thinking Something Else?

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Ah, “content.” The Tupperware of the internet. Just saying “content” brings to mind a hollow shell, a container. And so us marketers plod along, obsessing over exactly that. We talk about “pieces” and “deliverables” or even name the things - posts, ebooks, tweets, videos - rather than agonize over the stuff inside, i.e. the stuff the audience is really […]

The post What If Brands Stopped Thinking “Content” & Started Thinking Something Else? appeared first on Marketing Insider Group.

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