Three Key Best Practices for Combining Profit and Purpose

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There is little doubt that sustainability provides business value, particularly when those initiatives are part of the core business strategy. It certainly worked for Unilever. The company has provided the world with substantial evidence that embedding sustainability into the organization’s strategy, brand, and innovation drives business growth. Unilever’s ‘Sustainable Living’ brands accounted for half of […]

The post Three Key Best Practices for Combining Profit and Purpose appeared first on Marketing Insider Group.

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