Weekend Reading: “Marketing 4.0” by Philip Kotler

Marketing 4.0 by Philip Kotler

For the 100th episode of The Marketing Book Podcast I was thrilled to interview Dr. Philip Kotler, the man widely regarded at “The Father of Modern Marketing.” A faculty member since 1962 of the Kellogg School of Management at Northwestern University, Dr. Kotler is the author of over 55 marketing books (translated into more than […]

The post Weekend Reading: “Marketing 4.0” by Philip Kotler appeared first on Marketing Insider Group.

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