Weekend Reading: “UnMarketing” (2nd Edition) by Scott Stratten

Scott Stratten UnMarketing
For the 101st episode of The Marketing Book Podcast I had a very entertaining interview with Scott Stratten, co-author with Alison Stratten of the new book “UnMarketing: Everything Has Changed and Nothing is Different.” This is the second edition of their 2009 bestseller “UnMarketing: Stop Marketing, Start Engaging.” The 2009 edition showed how to unlearn the old way […]

The post Weekend Reading: “UnMarketing” (2nd Edition) by Scott Stratten appeared first on Marketing Insider Group.

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