Weekend Reading: “Does It Work?” by Shane Atchison & Jason Burby

Does It Work Jason Burby Shane Atchison
For the 102nd episode of The Marketing Book Podcast, I interviewed Jason Burby, co-author of “Does It Work? 10 Principles for Delivering True Business Value in Digital Marketing.” Jason Burby is the President of the Americas Region for the digital agency POSSIBLE, part of the holding company WPP. His co-author, Shane Atchison, is the CEO of […]

The post Weekend Reading: “Does It Work?” by Shane Atchison & Jason Burby appeared first on Marketing Insider Group.

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