Executives Are in Love with the Wrong Kind of Data

In the business world today, we can measure absolutely everything. Take your website as an example. You can measure clicks and views and how many of those views were unique. You can measure exit pages and bounce rates and conversion funnels. You can measure your traffic-generating ads in terms of CPC or CPM or CPA. O.M.G. And because we can … Read More

The post Executives Are in Love with the Wrong Kind of Data [Exploring Aristotelian vs. Galilean Approaches] appeared first on Unthinkable.

The post Executives Are in Love with the Wrong Kind of Data appeared first on Marketing Insider Group.

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