Weekend Reading: “Launching to Leading” by Ken Rutsky

For the 109th episode of The Marketing Book Podcast, I interviewed Ken Rutsky, author of “Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements.” If you think about the different stages of a company’s successive stages or levels toward market leadership as an evolution, this book walks you through how […]

The post Weekend Reading: “Launching to Leading” by Ken Rutsky appeared first on Marketing Insider Group.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s