URR: A Made-Up Metric to Save Content Marketing from Making More Crap

Here’s an actual moment in my career that made me want to start flipping tables. It’s an exchange between me and a colleague from several years ago: Me: Let’s update that truly terrible project sitting behind that lead-gen form. The design sucks. The copy is awful. We’re probably pissing off a ton of people who expect something great when they … Read More

The post URR: A Made-Up Metric to Save Content Marketing from Making More Crap appeared first on Unthinkable.

The post URR: A Made-Up Metric to Save Content Marketing from Making More Crap appeared first on Marketing Insider Group.

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