Weekend Reading: “12 Powers of a Marketing Leader” by Thomas Barta

For the 110th episode of The Marketing Book Podcast, I interviewed Thomas Barta, co-author of “The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.” Authored by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, it’s a deeply researched leadership book for marketers. Based […]

The post Weekend Reading: “12 Powers of a Marketing Leader” by Thomas Barta appeared first on Marketing Insider Group.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s